caribe tropical beer

A brief of the project was to design a very simple, standout and different looking craft beer identity. The idea of “Caribe” was to created an unique modern, simple and clean design, which would approach also people, that usually don’t drink beer. So I came up with a visual which is quite delicate in the color palette but still keeping a roughness and authenticity of beer culture. Also I created a tropical but creative pattern background for the packaging design.

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